The Lay of the Land

“Sprawl.” No matter the context, sprawl refers to unchecked growth that strains the underlying infrastructure. When it comes to marketing sites and digital experiences, sprawl is another name for the “multi/ multi/multi” problem: The need to quickly create and manage sanctioned sites for multiple product brands, working with multiple agencies and covering multiple geographies. 
No matter how you look at sprawl, it’s not a pretty picture. Enterprises grappling with sprawl invariably conclude that there must be a better way. Fortunately, they’re right. A centralized, multisite management approach leveraging an open-source, cloud-based solution can give enterprises the flexibility, security, control and efficiency they require to deliver digital experiences that keep pace with both market shifts and changes in customer demand.

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