The Lay of the Land


“Sprawl.” No matter the context, sprawl refers to unchecked growth that strains the underlying infrastructure. When it comes to marketing sites and digital experiences, sprawl is another name for the “multi/ multi/multi” problem: The need to quickly create and manage sanctioned sites for multiple product brands, working with multiple agencies and covering multiple geographies. 
No matter how you look at sprawl, it’s not a pretty picture. Enterprises grappling with sprawl invariably conclude that there must be a better way. Fortunately, they’re right. A centralized, multisite management approach leveraging an open-source, cloud-based solution can give enterprises the flexibility, security, control and efficiency they require to deliver digital experiences that keep pace with both market shifts and changes in customer demand.




















By clicking 'Download Now' you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy. By registering with the Enterprise Guide you will automatically receive our weekly Product Update and Technology Insider eNewsletters.

Copyright 2021 Enterprise Guide. All Rights Reserved. Terms of Use | Privacy Policy