For the purpose of this paper, we will define the mid-market as businesses
employing 1-99 employees and/or producing annual revenue equal to or
less than $500M. While the category has been defined in various ways, it is
widely regarded as today’s fastest growing business segment.
This rapidly growing market brings tremendous opportunity for
sales, growth, and recurring profits, particularly in contrast to small and
large-sized businesses. Annual revenue growth of U.S. mid-market
companies has been 6.5% for each of the past nine years; meanwhile,
the S&P 500 has averaged 3.6%, according to the National Center for the
Middle Market. This is mostly attributed to explosive market expansion,
and fast adoption of new technologies to both innovate and maintain
productivity. As businesses grow, however, new challenges arise, along
with a need for outside industry expertise. That’s where QuickBooks
Solution Providers come in.
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