New Paths To Prosperity: Expand Your Business into the Mid-Market

What’s the mid-market opportunity?

For the purpose of this paper, we will define the mid-market as businesses employing 1-99 employees and/or producing annual revenue equal to or less than $500M. While the category has been defined in various ways, it is widely regarded as today’s fastest growing business segment.

This rapidly growing market brings tremendous opportunity for sales, growth, and recurring profits, particularly in contrast to small and large-sized businesses. Annual revenue growth of U.S. mid-market companies has been 6.5% for each of the past nine years; meanwhile, the S&P 500 has averaged 3.6%, according to the National Center for the Middle Market. This is mostly attributed to explosive market expansion, and fast adoption of new technologies to both innovate and maintain productivity. As businesses grow, however, new challenges arise, along with a need for outside industry expertise. That’s where QuickBooks Solution Providers come in.

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