The Business Impact of Machine Learning Solutions
The efficiencies and accuracy afforded by machine learning solutions directly drive growth, stop more fraud, increase top line revenue, and improve customer retention by lowering false positives and eliminating the need for manual tuning.
Rules-based systems and strategies, however, focus on loss prevention, making them an impediment to growth and scale. They require significant operational investment to maintain, and restrict how quick and adaptable a fraud system can be—making it difficult to consistently identify fraud, eliminate friction points for trusted users, or mitigate evolving or unknown threats.
