A solution supports business growth, and helps you adapt to business conditions, by being able to scale. This ability to scale ensures that your business can accommodate change quickly and without breaking the bank. When selecting a digital experience platform, you need to consider its ability to scale from two perspectives: 

Present Need 

Scale today could mean that you are managing one property with thousands of pages and massive amounts of traffic (think: NBC Sports during the Olympics, or Interflora during Mother’s Day or Black Friday) or multiple sites, which themselves may be substantial (think: Conagra or Nestle – any organization supporting multiple brands)