Play next episode: The call for a better viewer experience

Maybe I’m a little young, but do you remember the time when you had to strategically allocate time for your other chores during advertisement breaks so that you wouldn’t have to miss the program you were watching? For me, TV time has always been fondly associated with someone yelling, “But I want to watch another show!” and someone else shouting, “Come back, the show is about to resume.” But this isn’t about me getting nostalgic for the 90s or starting a debate on the decline of broadcast television. It’s about what caused this to happen – the rise of streaming.

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