Practical Guide to Creating a Retail Omnichannel Experience

Online shopping has seen impressive growth in the last 18 months. 38% of customers who did not shop online before the pandemic indicate that they will continue shopping online in the future. Asia has emerged as the world’s largest e-commerce region accounting for 59% of world online sales and revenues of US$2.53 trillion in 2020.
The growing opportunity also brings with it intense competition. Adopting a platform that can build not just your brand’s customer experience online but also improve it with AI-supported social media channels and predictive engagements capabilities will help you to achieve a loyal customer following. However, we understand that picking the right solutions can be quite daunting.
This practical guide teaches you to build a retail omnichannel customer experience in three phases. Learn how to:
Establish a stable foundation for online customer engagement Connect and enhance customer journeys
Utilise AI to serve customers with empathy

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