Predictions 2022: Customer Experience – CX Pivots From Reactionary To Revolutionary

Summary

In 2022, brands will look to their customer experience (CX) teams to help them navigate their way through the pandemic by adjusting to a new normal and managing customer expectations and emotions around impending and ongoing product shortages. This doesn’t mean that CX teams’ responsibility will grow across the board. Instead, companies and their CX teams will target their efforts, focusing on specific areas where they can have the most impact: accessibility and privacy.

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