When it comes to managing your company’s product
information, you have to possess the qualities of a
maverick while maintaining the leadership and courage
of a pioneer. Others in your organization might fail
to recognize how critical good product data is to the
success of the enterprise. But you know that one of your
company’s most valuable assets is being mishandled.
Perhaps most frustrating of all, you’re aware that there are
tools and techniques that can dramatically improve the way
you manage and leverage that asset.
And so you set out to change the mindset of those who
have yet to recognize the potential of product information
for driving your business. This will require patience,
education, and a relentless passion for developing the
processes and acquiring the tools you need to manage
your product information more effectively.