When it comes to managing your company’s product information, you have to possess the qualities of a maverick while maintaining the leadership and courage of a pioneer. Others in your organization might fail to recognize how critical good product data is to the success of the enterprise. But you know that one of your company’s most valuable assets is being mishandled. 
Perhaps most frustrating of all, you’re aware that there are tools and techniques that can dramatically improve the way you manage and leverage that asset. 
And so you set out to change the mindset of those who have yet to recognize the potential of product information for driving your business. This will require patience, education, and a relentless passion for developing the processes and acquiring the tools you need to manage your product information more effectively. 

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