Pro Edition Buyer’s Guide

Introduction

Content development is more challenging than ever. Throughout this guide, you’ll see research findings that give you a candid look at what 1,500 creatives and the IT leaders who support them* see as their top challenges and needs.1 You’ll learn what small- to large-sized organizations around the globe face in their creative workplaces—and what they want going forward.
Key takeaways? A hybrid workplace with a broader set of teams creating content is making collaboration, consistency, and compliance more challenging. Additionally, the ever-growing challenge to keep pace with social media and stay relevant heightens the already pressing need for creative teams to stay agile.

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