In this guide, you’ll hear from Brandwatch Research Analyst Alex Jones about how she’s worked on product development problem solving with some of our biggest clients. Based in New York City, Alex has been working with Brandwatch insights for almost five years. Her job involves working on a broad range of research projects, but she’s finding that product development is something that’s coming up in client requests more frequently.
“There’s still so much opportunity for companies to better use social data,” she says. “It’s about expanding social listening from ‘how many people use my hashtag’ to ‘what are consumers saying?’ ‘What are my consumers saying about this specific product?’ ‘How has conversation about this specific product changed in this specific market, specifically with regard to this brand attribute we want to benchmark against?’”

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