Predictive modeling is transforming the nature of how businesses are run. Models provide insights
that let leaders reliably manage for the future instead of using indicators that only show what
happened in the past. A model-driven enterprise relies on data science – particularly, upon data
scientists who possess the technical skills to execute on the promise of predictive modeling. For
most organizations, early forays into modeling often yield quick results on small trial projects, but
efforts to scale data science for enterprise production usually fall flat.
