"Siloed data required consolidation
Founded in 1970 and headquartered in Philadelphia, Urban Outfitters is a lifestyle retailer selling women’s and men’s clothing and accessories, a range of items for interior furnishing and décor and a music and technology collection."
"With 550 stores in the USA and 100 across Europe and the UK, gaining daily visibility of actionable data was a problem, made more complicated by different time zones and the various operating styles of the three business brands. When Covid-19 hit, the company also had to manage store closures and differing pandemic strategies.
“Previously, we were dealing with many different systems and technologies so we could not easily explore the information to get the learning we needed,” says Director of Workforce Management, Joanna Matthy. “As our biggest roadblock, it meant that reports had to be cobbled together which took a lot of administrative time.”
