Managing a company’s tax responsibility has always been
complex — even before it was common for brick and mortar retailers
to have an e-commerce channel. But as e-commerce has grown,
consistently capturing double-digit consumer penetration over the past
decade,1 retailers have had to adapt, respond and plan for new layers of
complexity within their tax reporting structures.
As countless new ways to serve customers have emerged, retailers have
pivoted and re-strategized their channels only to discover these changes
have created an informal double tax on their online retail channel — the
actual taxes they pay and the added costs of compliance to navigate the
uncertainty of e-commerce taxes.
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