Introduction 



 
In the pursuit of relevance and success in an ever-shifting consumer landscape, merchants require constant calibration of their operations to thrive, especially in the digital space. With scores of shoppers moving online each day, customer loyalty is won through innovation, imagination, ease of use, and trustworthiness. That’s where digital transformation comes in. 
We compiled this report in a joint effort with Capgemini to showcase how merchants are adapting to the demands of an increasingly complicated marketplace. 
















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