Object storage, often referred to as object-based storage, is a
data storage architecture for handling large amounts of unstructured data. Unstructured data is data that does not conform to,
or cannot be organized easily into a traditional relational database
with rows and columns. Today’s Internet communications data—
email, videos, photos, web pages, audio files, sensor data, and
other types of media and web content (textual or non-textual)—
is largely unstructured.
With its scalable and flexible cost structure, more companies
are turning from tape to low-cost cloud object storage for backup
of their exponentially growing structured and unstructured data
– especially data that may never change or may be accessed
infrequently. Cloud-based object storage solutions offer high
scalability, moderate performance, low cost and ease of
management. In fact, in 2020, Statista found 94 percent of the
small sized organizations and 81 percent of the mid-sized and
large organizations surveyed worldwide claimed that they had
used the cloud for data storage or backup.
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