Oh, summer slump —
we were expecting you.

We’re calling it — 2021’s summer slump might beat records. A time where employees double-down on vacations and escape their desks. After all, employees have been safely sitting on pent-up PTO for months on end.

The facts are in 64% of Americans defining themselves as "vacation deprived" .82% of Americans say that they value vacation now more than ever and plan to take an extra week of vacation this year Not only does that mean your buyers are likely going to be taking needed time away, but marketers will face constraints with their own team’s rotating PTO calendars. Simply put: PTO is back, and stronger than ever. Now, let’s get to how this will impact you and what you can do about it.

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