Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.

Although the use of email continues to evolve, this study’s purpose remains the same: to help companies understand what separates high-performing email marketers from the rest of the pack.

The following report summarizes the latest survey results and shares insights from more than 450 study participants.