The Report Summary

It’s no exaggeration that the previous year tested even the most experienced marketers. As businesses had to shift to adapt to a predominantly digital environment, many faced hurdles and challenges to create marketing experiences that successfully that adapted to new consumer expectations.

The data in this study reveals the magnitude of the shift to the digital marketing environment. For example, Facebook ads reach worldwide grew by 30%, including increases of nearly 100Oé  in some regions (North America  and the Middle East).