Much of what a retailer does to create an extraordinary customer experience is invisible. Whether it’s ensuring that stores are sanitized, well-lit, or stocked at all times, these are things that customers don’t tend to notice unless an incorrect price label, untidy aisle, or empty shelf slows down their shopping trip.

The physical layout of a store operates in a similar manner. The rationale behind product placement is complicated, based on a variety of factors, such as seasonality, trends, and customer behavior. The way customers view physical retail spaces has changed, with many looking positively at minimal and sleek shopping spaces, where the space is aesthetically pleasing, they already know what product they want, and they can quickly find it.