For business leaders, the challenges of change are only matched
by opportunity. Those with an appreciation of how technology can help
them adapt to changing market conditions and achieve lasting outcomes
will flourish. Adapting to new opportunities and new business models
means evolving leadership style, too. As we will explore, digital business
transformation is as much about sociology as it is about technology;
as much about belief systems as it is about computer systems. Consider,
too, that 66% of IT budgets in Europe are controlled or influenced by line
of business decision makers2
, demonstrating the potential impact these
leaders can make. Business and technology collaboration is critical
for successful outcomes.
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