Introduction


For business leaders, the challenges of change are only matched by opportunity. Those with an appreciation of how technology can help them adapt to changing market conditions and achieve lasting outcomes will flourish. Adapting to new opportunities and new business models means evolving leadership style, too. As we will explore, digital business transformation is as much about sociology as it is about technology; as much about belief systems as it is about computer systems. Consider, too, that 66% of IT budgets in Europe are controlled or influenced by line of business decision makers2 , demonstrating the potential impact these leaders can make. Business and technology collaboration is critical for successful outcomes.




















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