Experts predict that as the economy recovers, businesses who stand out from the crowd and drive revenue at scale will become the new market leaders. And businesses are leaning on data marketing to provide a clear path. 

Advancing to the front requires getting so granular with data that you gain a clear understanding of what consumers want—and just as important, deliver it when consumers want it. 

But diving deeper into data and taking fast action requires extra help, special skills, and tools. Resources that may seem out of reach as businesses continue tightening their belts. 

However, we’ve been impressed by a growing number of companies that created an efficient work-around.