What Is Employee Advocacy and Why Should You Care?

When it comes to social media, your employees are a bigger asset than you might think. Collectively they have 10 times more followers than your corporate profiles, which works out to a significantly wider reach. That alone is a strong argument for adding employee advocacy to your social marketing strategy. But there is more. 
For many industries – financial services and technology among others – customer trust is the most valuable marketing currency right now. This is especially relevant for social where it takes a huge effort to get people to positively engage with corporate pages. But when your employee share the same content, they already have a loyal social audience who will pay attention, engage and trust this content. Many B2B companies are successfully using employee advocacy to foster the loyalty of their customers and prospects – for example, take a look at this case study.

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