There’s no question that 2020 was the year of video. Some
organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others
were forced to do so out of necessity.
The move to digital-first work has translated to a digital-first
approach to the way we connect with prospects, customers,
and each other. Whether it’s through live Zoom calls, virtual
event experiences, or asynchronous video messaging—the
use of video exploded in 2020.
As we move into 2021 (and where we see the trends taking
us), that trajectory isn’t expected to change. We’ve made
the transition, and with that, our customers’ and employees’
expectations and preferences have changed forever. We’ll
be using video to connect, educate, and create trusted
relationships when it matters more than ever.
