The truth is, now is the perfect time to work on some of the more time-consuming tasks that can build marketing efficiency for more productive times. Auditing your ABM at the start of H2 is about making long-term, high-impact adjustments you might not have the time for in the fall. 

That’s going to mean reversing some of the strategies you implemented to counteract the pandemic downturn and exploring new strategies to carry your business through the quarter. 

If this sounds like a complicated task to take on, don’t worry. Restoring your marketing and sales teams to pre-pandemic levels is easier with ABM, especially if you’re looking to rebuild your funnel, target your most engaged accounts, and significantly soften the impact of losing a contact.