The B2B Conversion Playbook for Digital Teams

6 user-driven insights that go beyond lead generation

Maximize your site conversions at every step of the complex B2B buyer journey with these six hacks. Learn how digital teams can maximize efficiency and productivity, grow pipelines and deliver more ROI by focusing on the user’s digital experience.

Key Takeaways:

  • Your website needs to perform better than your best sales representative and your competition.
  • Focusing on the digital experience can help you convert more visitors across the buyer journey, increase your Mar-tech stack ROI, build pipeline and increase revenue.
  • Prioritizing the user’s experience and using digital experience analytics help your long-term strategy and goals as a digital team 

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