Account-based marketing (ABM) offers companies new ways to help marketing and sales teams work together, generating more valuable business, higher ROI, and more direct, personalized content to help you reach the customers most likely to add to your bottom line.
Have you heard this selling point before but felt held back by traditional demand gen goals or expectations? You’re not alone. Many B2B marketers have been sold the concept that ABM is only for some chosen companies and takes a lot of effort to implement. We’re here to report that isn’t the case, and you can actually still leverage the channels, tactics, and investments already at your disposal. Unlike its sometimes-dated reputation, ABM isn’t a one-size-fits all approach that forces demand gen marketers to forge an entirely new path. Plus, there really is no massive team or massive budget required — just a more strategic mindset and a little reshuffling of “the old way of doing things.”

It’s not a whole new way to market; it’s just a better way to market. And we’re here to let you in on a few key ways to take your current ABM mindset to the next level.

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