NEED FOR NEW MESSAGING
The need for a messaging refresh (or overhaul) is the main reason that CMOs decide to redesign their sites. Markets change, customers change and products change. This means your value proposition will change, and when it does, the site needs to change to reflect that.
NEW CMO Related
to the first reason, a new CMO will often undertake a website redesign to put their stamp on the brand and its vision. Average CMO tenure is a mere 14 months. A site redesign can be a way to have a visible impact, fast
