The Complete Creative Operations Guide to DAM Decision Making 2021

Before you make changes to the way brand assets are managed in your organization, you need buy-in from the top. Without this step, you risk going through the full process described in this book— only to have the initiative blocked by an executive who’s hesitant to invest in change or has concerns that could’ve been addressed early on. Every organization is different, but most creative ops professionals report to an executive that oversees a creative department— a Creative Director, Marketing Director, CMO, VP of Marketing, or something similar. Whoever you report to, go to that person and get approval to move forward with a project to improve the workflow for creative operations in your company.

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