It’s a way to attract, engage, and retain prospects and customers, and get them to take specific actions. And, when used correctly, it can help you achieve an array of business objectives. Whether that’s building brand awareness, generating leads, or boosting revenue, taking the time to produce great content makes a lot of sense. 

But for content marketing to work over the long haul, you’ve got to figure out how to optimize your content creation efforts. It’s not just about publishing great content that resonates with your audience and differentiates you from your competitors. You also need to be able to produce that content as efficiently and cost-effectively as possible. In other words, it’s about finding your content marketing sweet spot.