Today, more than ever before, social media plays a significant role in shaping the prospect and customer experience, with more than half (53%) of 828 buyers) turning to networks like Facebook, Twitter, and Linkedin to make key purchasing decisions.

In a world where everyone is active on social, what are you doing to track your leads and target accounts' social activity, and ultimately, leverage it for better engagement? This definitive guide seeks to answer this question Designed for both novice and seasonal Marketo Engage users, this guide will help you integrate and leverage the additional layer of social engagment data inside Marketo Engage to better nurturo, attribute and score leads