Front-row seats to Hamilton. A commencement speech from President Barack Obama. Premiere night tickets to the latest Disney film. On the surface, 2020 appeared to level the playing field for events. But, what 2020 really showed was that people are resilient. 

When physical events were canceled due to COVID, the impact reverberated across industries, professions, and livelihoods. For B2B marketers relying on conferences to grow their pipeline, the loss was a blow. For attendees, it was a roadblock to valuable networking and learning opportunities. 

Despite all this, almost overnight, marketers and event managers rolled up their sleeves and transformed physical events into dynamic, virtual experiences. 93% of marketing leaders now plan to continue virtual events in the future.