Brands today generate several times more creative assets than they did ten years ago. Creative powers nearly every department— and almost everyone has the power to
generate, alter, and share it digitally. It’s freeing. But it also creates a systematic and growing risk for companies and, more importantly, their brand.
Without an equivalent capacity to store, share, manage, and collaborate on the growing asset sprawl, employees produce streams of digital clutter. Most marketing, brand, sales, and creative teams are drowning in it.