Digital consumer intelligence (DCI) enables organizations to adapt to a fast-changing world by connecting decision makers to strategic insights derived from a combination of real-time online data, customer data, and marketing intelligence.

Brandwatch introduced the term in 2019 to describe the evolving and expanding ways in which its customers were using its data and technology. It’s a response to a number of societal and technological shifts, from rapidly evolving consumer needs to the proliferation of great AI and technology that businesses (both established and emerging) are using to get a competitive advantage.