The Digital Imperative in Insurance Calls for Customer Centricity

Eighty-five percent of growth-oriented insurers say automation will be the key to being a top performer in the industry. With unforeseen levels of investment and innovation in the insurance industry, digital transformation is truly an imperative for established insurance companies that hope to remain industry leaders. The baseline expectations of today’s insurance customers include omnichannel access, personalized experiences, tailored coverages, and instant fulfillment — culminating in customer-centric insurance that surrounds them with the tools, services, and experiences they need to succeed. Now is the time to embrace digital transformation in insurance and rise to the top in these competitive times.

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