Trustworthy CRM data is vital to the success of any business. Yet surprisingly, the Validity 2020 State of CRM Data Management report revealed over one-third of study participants have either no CRM data management process, or one that is ineffective. The study also showed 92% of participants believe CRM data is critical to helping their sales teams hit revenue goals. Where is the disconnect between knowing your data is critical to business success and prioritizing its maintenance and quality? It boils down to two things: a lack of a defined approach that includes leadership buy-in, and the right technology to support it. This e-book provides a simple, five-step plan to plant the seeds for the data quality effort your business needs to grow.
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