The eCommerce Retention Opportunity


The eCommerce Retention Opportunity: Converting Retail’s One-and-Done Buyer

74% of a retailer’s customers are one-and-done buyers

The truth is, the one-and-done buyer is kind of a menace, and they plague nearly every retailer -- but maybe they aren’t such a problem after all. Maybe they’re an opportunity in disguise. 

Think of the second purchase as your door to lifetime value- it only starts there. This eBook will dive into: 

  • The revenue opportunity waiting for you with your one-and-done buyers
  • The 3 keys to enable repeat purchases
  • 4 strategies to building lifetime value that keep relevant shopper experiences at the center

Tackling your one-and-done buyer problem starts with understanding the revenue opportunity waiting with your one-and-done buyers. 

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