The Changing Landscape of Customer Experience

It’s official: customer experience (CX) has surpassed both price and product as a key brand differentiator for businesses. In fact, a 2021 survey of business professionals found that almost 46% rank customer experience as their top priority for the next five years, compared to 34% and 20% for product and price respectively. 
Investing in the customer experience—that is, the sum of experiences at every touchpoint of the customer journey—has a tangible impact on the bottom line. According to McKinsey, optimizing the customer journey leads to average revenue gains of 5 to 10% while reducing costs by 15 to 25%.

By clicking 'Download Now' you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy. By registering with the Enterprise Guide you will automatically receive our weekly Product Update and Technology Insider eNewsletters.

Copyright 2021 Enterprise Guide. All Rights Reserved. Terms of Use | Privacy Policy