Executive Summary

2020 is turning out to be a year like no other, with important lessons to be gleaned for online businesses. The report before you analyzes the current forces shaping the European eCommerce landscape. It explores how meeting customers expectations and providing a consistent experience across channels and borders are critical to staying competitive. At the same time, technological advancements and regulatory changes are driving innovation, escalating competition throughout the eCommerce landscape. This report explores what merchants selling in Europe must do to stay ahead of the curve.

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