Until recently, organizations have
relied heavily on third-party data
to find and acquire new customers.
That data is collected from outside
your organization, typically by means
Cookies are small text files that allow
websites to store information on a
user’s device for future reference.
Cookies track users across sites
as they browse the web, collecting
information based on the sites
they visit and what they click on.
This allows companies to better
understand customer behavior
and target marketing campaigns
accordingly. At this point, however,
marketing strategies based on thirdparty data no longer provide brands
the value they once did.
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