SMG approaches the market differently than
many other vendors, going to market with the
tagline “software with a service.” Nearly half of
the vendor’s employees are in client insights
and customer success functions, dedicated
to helping the vendor’s nearly 500 customers
by delivering actionable insights that drive
business outcomes. While SMG still has a strong
customer base in retail, restaurant, and grocery,
it continues to expand into other industries such
as B2B, healthcare, banking, and automotive.
The vendor also remains committed to the
innovation of its platform: In 2020, it delivered
nearly 300 enhancements, exceeding what it had
initially planned.
