The future of digital adoption is digital enablement

Digital Enablement is the Future of Workplace Learning

We were a million dollars deep into a Salesforce implementation before anyone admitted there was a problem.

It was 2016, and I was working for RealtyShares, a real estate investment startup. We were cominp off the back of a $20 million-dollar Series B round. Our team had ballooned from 15 to more than 150. Growth was good, but it created lots of new problems like leaky funnels and go-to-market process inefficiencies.

To shore up our sales strategy, our I.T. team rolled out a heavily customized Salesforce implementation. But even after a year of work and huge capital investment, adoption still hovered close to zero.