Online recruitment advertising in the United States, in 2021, is a $131 billion market, according to IBISWorld, a provider of industry research. Between 2016 and 2021, the market has grown by 17.9% per year on average. This year, it is expected to increase by
Hiring organizations spend a lot of money to try and get their job ads in front of candidates. Spend varies by organization, but research shows job advertising is typically between 27% and 30% of an organization's overall recruiting budget. Yet, according to Aptitude Research, a human capital management (HCM) research and advisory firm, 40% of job advertising spend is typically wasted
Reasons for wasted spend vary, but manual processes and failure to embrace programmatic job advertising and automation are often to blame, Aptitude Research finds.

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