The marketer’s guide to articulating DAM return on investment

This guide will help marketing and business leaders make the case for digital asset management and its role in digital transformation.
Talking points:
Marketing technologies and processes must scale with demand for dynamically relevant, personalized brand experiences. Modern DAMs lead to cost savings, productivity improvements, and payoff in future customer experience and top-line growth.

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IT:Desktop Applications IT:Enterprise/Cloud Applications IT:Operations/General IT: Mobile Applications IT: Security Marketing: Automation/Ops Marketing: Digital Marketing General Marketing: Social Media Marketing: Advertising Marketing: Brand Marketing: Content Marketing Marketing: Email Marketing

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