That’s the mentality we all had in 2020. Living in the moment to tackle the immediate need. For marketers this often meant abandoning broader strategy to handle immediate issues with reduced budget. 
But 2020 is gone and with-it marketers must step away from this maintenance mentality. Just getting through won’t get you through any longer. 
The digital habits accelerated last year remain and your website presence is more important now than ever before. This playbook helps you maximize the value of that solution by giving you actionable strategies to enhance your accessibility, invigorate your page performance, improve your SEO results, and power your analytics strategy. 

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