The rise of smarphones, messaging, video sreaming, arificial inelligence (AI), and a hos of oher innovaions has led o a oal ransformaion in he way people search for and purchase producs. As a resul, he radiional markeing playbook is quickly becoming obsolee. 
If oday’s markeers wan o achieve success in he long-erm, hey need o adap. Over he pas decade, markeers have goen oo comforable using he same hree channels: blogging, email, and social. And while hese channels, when used properly, can sill drive resuls, a lo of markeing eams are seeing diminishing reurns. This had led many eams, including our own markeing eam here a Drif, o ask he quesion: Wha’s nex? 

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