Executive Summary

The problem is that buyers get distracted. If you don’t engage them in the moment, they move on to the next thing. 
Harvard Business Review published a study from a sales technology company that found if a sales team waited longer than five minutes to follow up with a person who had completed a webform, their ability to connect with the prospect decreased by a factor of 10. The study also found that only a tiny fraction – 4.7% – of companies were able to respond in that five-minute window. 
According to Drift’s State of Conversational Marketing report, buyer demand for real-time engagement has grown over just the last year. 46% of respondents reported that they expect a chatbot response within five seconds or less. 43% expect the same using live chat. 

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