There’s never time to coast when you’re a loan marketer. Regardless of the prevailing
economy, interest rates, consumer demand, and all the other factors beyond your control, you
must deliver enough qualified borrowers to sustain the business.
The competitive landscape certainly doesn’t make this easy; the U.S. has more than 10,000
financial institutions in the lending business, as well as thousands of nonbank and alternative
lenders. The rapid digital transformation of the borrowing process has made it easy for
regional lenders to compete with national ones. Marketers say they’ve never seen competition
quite like this.
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