• The Need for Speed: Optimize trigger programs, 
  • get to market first and fund more loans 

    • There’s never time to coast when you’re a loan marketer. Regardless of the prevailing economy, interest rates, consumer demand, and all the other factors beyond your control, you must deliver enough qualified borrowers to sustain the business. 

    • The competitive landscape certainly doesn’t make this easy; the U.S. has more than 10,000 financial institutions in the lending business, as well as thousands of nonbank and alternative lenders. The rapid digital transformation of the borrowing process has made it easy for regional lenders to compete with national ones. Marketers say they’ve never seen competition quite like this.

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