• Introduction


  • The events of 2020 pushed the notion of trust to the forefront of all our lives. Almost overnight, it turned trust in governments and institutions into a consequential matter for most. 
  • It made customer trust in brands acutely important to the bottom line amidst a severe economic recession. And it has forced many organisations to overcome longstanding objections, to trust their employees to work from home (WFH) and to trust digital channels as the only way to serve their customers.

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