The events of 2020 pushed the notion of trust to the
forefront of all our lives. Almost overnight, it turned trust
in governments and institutions into a consequential
matter for most.
It made customer trust in brands acutely important to
the bottom line amidst a severe economic recession.
And it has forced many organisations to overcome longstanding objections, to trust their employees to work
from home (WFH) and to trust digital channels as the
only way to serve their customers.
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