When you’re running a sales team, you’re ultimately guiding them towards the same destination: closed
deals. But just because you know where you want to be doesn’t mean the journey’s any easier. Today’s
buyers bring a whole new set of challenges. They’re more informed about your products and services, about
the market you play in, and even about your competitors.
While you may be doing everything you can to keep reps on the right path, it can sometimes feel like you’re
driving with your eyes closed without being able to see the road ahead.
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