To be competitive on e-commerce marketplaces, it’s no longer enough to provide the best product and strongest promotions. You need to be competitive on price, too. And not just during peak seasons or sales periods, but every hour of every day.
Now more than ever, having a structured pricing strategy in place is crucial. If you’re not continually adjusting your list prices, there’s a very good chance you’ll miss out on opportunities for more orders and bigger baskets. Even the difference of a few pennies can be enough to drive someone to choose your competitor’s listing over yours.